Flexible working hours and working environments are benefits numerous employees are looking for in their future workplace. Many employees consider their local cafe to be the ideal work environment, while traditional company leaders perceive remote work as a threat to managing employees. According to SoftChoice, 74% of workers would quit their job for greater autonomy over where and when they work. On top of the existing evidence that remote work is increasing, the Covid-19 outbreak accelerated the need for remote work culture. If you have never operated remotely, how do you build an attractive remote culture to ensure your remote workers are productive and prospective employees want to work for you?

What is a Remote Work Culture?

Culture is the unique character and personality of your workplace and is ultimately the environment you create for your employees. Culture comprises the businesses shared values, traditions, beliefs, and attitudes. These values include how much emphasis an organisation places on remote work. Do you have a workplace policy that allows employees to work from home several days a week? Do they have access to technology that will enable them to do so? These factors are established by leaders and communicated through the organisation to shape employees’ behaviours and perceptions. 

Essentially remote work culture is a feeling of connection co-workers experience when they bond over similar priorities, interests, and attitudes. To build an attractive remote work culture, consider aspects such as communication, collaboration, and technology. Set a precedent for how often employees should be in contact, collaborate often via video conference software to enhance connection, and ensure employees are equipped with the latest technology to connect seamlessly with the organisation.

Benefits of a Remote Work Culture

Remote working has long been eyed with suspicion by organisations. Managers fear for potential loss of control and visibility over employees’ productivity. Many studies and research articles prove the benefits of remote working. Remote workers frequently report feeling happier, as they have a better work/life balance and spend less time commuting. With no commute and no long office hours, working remotely can improve employees’ health and wellness by reducing workplace-related stress. Getting remote work right is critical to business success now more than ever with local and global separation due to the impact of Covid-19. Here are three of the greatest benefits of remote work culture.

1. Higher Levels of Employee Engagement

According to the Gallup State of the American Workplace Report, remote workers are more engaged than office workers. Despite fears that remote workers will be less productive and engaged than employees in the office, research shows that employees with job flexibility are more engaged. Building a remote work culture and providing job security contribute to increased employee engagement levels, performance, and productivity.

 2. Increased Job Satisfaction

A remote work culture contributes to better work/life balance and higher job satisfaction levels. According to Owl Labs’ research, 13% more of remote workers say they are likely to stay in their current role for the next five years in comparison to onsite workers. Although, this looks like a small number when we apply it to the cost of churn, rehiring and onboarding for the role, keeping 13% more staff has a significant impact on time and money. Building a remote work culture can help an organisation save a significant of money and resources.

3. Higher Productivity Levels

Remote workers have higher productivity levels. A 2012 Stanford study compared the efficiency of remote workers to those working in an office. The outcomes of the research exemplify that flexibility of remote work may be the key to increased productivity. Transitioning to a remote workforce and building an attractive remote culture, improved performance by 13%. The remote workers stayed with the organisation longer and reported a higher level of happiness and job satisfaction than their non-remote counterparts.


How to Build a Remote Work Culture

There are several aspects to consider when building a remote work culture. It’s not as simple as handing out portable devices and signing up Microsoft Teams. Here are our top tips on how to build a remote work culture:

  • Update Company Values. Your company values need to reflect the priority the business places on productive remote work culture. Ensure you communicate your values to your employees that outlines your values, how they apply to the company, and the behaviour you expect from your employees to reflect these values. Regular communication with your remote work employees will help keep these values access and top of mind, contributing to attractive remote work culture.
  • Introduce technology. Creating an atmosphere of open communication is essential to a diverted workforce. Ensure you have the best and most reliable technology in place to allow your employees to communicate with each other and your customers. Laptops, quality headphones, and video and messaging software encourage your employees to connect. 
  • Utilise Remote Culture tools. There are many practical remote working tools to support your employees to work productively in a remote environment. Our Remote Working DISC Assessment helps companies support their remote working employees and teams. The reports take the employees strengths and provide recommendations to establish a motivating work environment and processes based on these strengths. The insights from the Remote Working DISC Assessment help employees to assess their readiness for remote work. The tips help them set up an ideal environment to succeed while working in a remote setting.


Companies with a Great Remote Work Culture

For the past seven years, FlexJobs has analysed the most remote-friendly companies. Examples of companies with a great remote work culture include:

  • Appen. Appen is a technology company based in Australia. They specialise in AI Solutions. Appen has an entirely remote workforce and was named the top company for remote work in 2019. 
  • Lionbridge. Lionbridge creates content for global audiences to connect businesses with their customers. Headquartered in Massachusetts, Lionbridge topped off the 2021 list of remote-friendly companies. Team members work remotely or from one of the 55 offices around the world.
  • TTEC. TTEC supports businesses to enhance their customer relations through Customer Experience, Automation, and AI solutions. TTEC is compromised of over 50,000 professionals, 20,000 of whom work from home.

With more emphasis on the benefits of a Remote Culture for both employees and employers, building an attractive remote culture and getting it right is more important than ever. 

Looking to build your remote work culture? Contact Us.

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